Wholesale perfumes – bargain prices

I like floral, feminine perfumes such as vera wang princess, and heavanly by vs. I just wanted to know what perfumes last really really long.

First, perfumes that are the highest content of fragrance last the longest. That means that eu de toillet and eu de parfum last longer than body sprays and other products. Secondly, it really depends on your body chemistry. Sounds crazy, I know. Someone told me that a couple of years ago and I thought they were insane so I tried it out and it’s true. For some reason, our bodies hold onto different scents differently. On me, floral scents last a really long time. Some of them last longer than 24 hours. Everything else fades right away. I use Lovely by Sarah Jessica Parker and Pink by Victoria’s Secret the most. But honestly, the one that smells best on me and lasts the longest is Bellara by Mary Kay. It lasts and lasts and lasts and only gets better with time! So experiment with your own body. Spray things on you in stores. I often like scents in the bottle, then put them on and an hour later I smell like crap, so you have to try stuff.

With a name like Florence Nightingale Graham, a Canadian who moved to work in New York as a bookkeeper in 1909, having dropped out of her nursing training … she seemed an unlikely candidate for creating a global perfume and skincare empire! By the end of 1930s, it was said that there were only three American brands that were known globally: Singer Sewing Machines, Coca Cola and Elizabeth Arden Perfumes. An amazing achievement, given that shipping was much more difficult then.

While doing some fairly low-level bookkeeping work at the Squibb Pharmaceuticals company in New York, she developed an interest in skin care and spent much of here free time in the company’s labs, studying the subject. It is believed she also worked part time as a ‘treatment girl’ for one of the early beauty care companies. This fired her imagination and she determined to make a career in this industry.

It probably took quite a bit of courage and not a little money to finance her trip to France in 1912. Being Canadian she did have the advantage of knowing the language, but the culture must have been very different to what she had been used to. Nonetheless she studied hard and as well as learning about beauty techniques she also picked up some useful tips on facial massage and face lotions.

On her return to New York she took a collection of face powders that she had created herself. At that time only stage entertainers routinely used makeup, so she really was a trailblazer in that area, introducing “makeovers” as part of the range of treatment offered in her very first beauty salon. Her really BIG early success came through collaboration with a chemist (Fabian Swanson) which resulted in a light almost ‘fluffy’ face cream. This was named Venetian Cream Amoretta and there was a matching lotion, Arden Skin Tonic too. Whether there was any chemistry between Arden and Swanson is not known – but the adoption of a repeatable formula with a scientific storyline was a considerable success and the two remained business partners for many years.

Further formulations were created, leveraging on the success of the first two products. The concept of different foundation creams to match different skin tones was developed – and expanded to include lipstick and fingernail products. So the first complete line of cosmetics was born – and promoted via adverts in movie theatres, a new concept at the time.

At the peak of her career, she had a salon in New York, Washington, Boston, Chicago, Beverly Hills, San Francisco, Maine, Arizona, Phoenix, Southhampton, Surfside, Florida, Palm Beach, Philadelphia, Honolulu, Lima. Toronto, Montreal, Melbourne, Sydney, Hong Kong, Singapore, Johannesburg, London, Paris, Zurich, Vienna, Milan, Rome, Cannes, Madrid, Brussels, Copenhagen, The Hague, London, Ontario, Cape Town, Nassau, Tulsa, Quebec City, and Biarritz. She launched all of them personally and she owned all of them except the one in Paris, which she gave to her sister.

Sadly Elizabeth Arden seemed to believe her own stories about defying age, prolonging life and evading death. Despite being advised to do so, no useful tax planning strategies were introduced. Even at the age of 90 she resisted all advice to set up a Trust Fund. So when she died in 1966 her estate was heavily taxed and as a result many of her salons worldwide had to be closed down in order to pay taxes. Many of her personal assets had to be auctioned off by her family to meet these huge tax bills plus death duties. At the end of it all her net estate was only worth US $40 million, a small sum when you consider she thought nothing of spending US $10 million a year on her thoroughbred horses!

The Elizabeth Arden perfumes and cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI for $225 million. The company continues to offer its well known color coordinated make-up sets, as well as an extensive line of skin care products and treatments.

Following the death of Elizabeth Arden the company has to some extent shifted its focus for new products towards ladies perfumes. The company’s signature fragrance is called “Red Door” named after their day spas which are called “Elizabeth Arden Red Door Salons”.

Their other well known own brands are “Fifth Avenue”, “Green Tea”, “Provocative Woman” and their newest, “Mediterranean”. A number of licence agreements have been signed with celebrities and fragrances developed for Britney Spears, Elizabeth Taylor and Mariah Carey.

Elizabeth Arden perfumes are available in most US Department stores and some perfume outlets but in the wholesale perfumes sector they tend to be less commonly available.

Why DO ladies wear fragrances? Can ladies perfumes be purely an attempt at sexual attraction – surely these days there is no need to mask any body odours?

Did you know that in medieval times ladies perfume was indeed a means of covering up body odour, as few people bathed regularly at all. The pungent smell of people living closely together with no real form of sanitation must have been a very obvious clue that one was approaching a town! After a while men started to do use fragrances too, it all started in fashionable groups in high society and gradually spread from there.

Now that most people bathe or shower daily, we can only assume that ladies perfumes are used to attract the opposite sex and enhance their sexuality. Men tend to do the same, though the ingredients and resultant smells are usually quite different from those used in ladies perfumes.

Sexual attraction

Some people are just lucky, they have a pleasant natural scent. Of course these scents are quite subtle and you would have to get quite close to them to notice it – hence the need for perfumes with stronger smells, to aid that initial attraction. That seems to be the general rule, whether you are talking about ladies or men’s fragrances.

Tastes vary widely of course, people of different races and different age groups have entirely different ideas about what makes a particular fragrance ‘sexy’ (or not). Race actually does have quite a big impact, perfumes react quite differently to skin types and so if you are white, yellow or black, the same fragrance could smell quite differently. People engaged in sporting activities need stronger, more obvious fragrances, while ‘ladies who lunch’ might choose something altogether lighter and subtle.

One of the big challenges when trying to choose a new ladies perfume, is avoiding sniffing too many in one session. Always make sure you get a drop on your skin, avoid those silly cardboard strips. Perfumes need the heat of your body to help their initial top note become apparent. Use different spots on your hands and arms to keep the smells separated – and never try more than 4 at one session – your olfactory senses will become overwhelmed with so many different smells and you’ll not be able to make a proper assessment. Come back another day and try a few more, that way you’ll get a much better idea of what you like.

One of the big killers of course is price! Unless you are able to find wholesale perfumes in a discount perfume outlet, you may well cough when they tell you the price! Ladies perfumes are certainly fantastic – but can come with a hefty price tag.